Renewed each winter, it’s undeniabley  Max Mara‘s statement piece, which, dozen of years later (it was created in 1951! by the brannd’s founder) still sells about 190000 models each year.

Mixing creation, quality and marketing, the brand knows how to seduce women of all ages with its classic, elegant, and timeless pieces.

Three words for this iconic coat: chic, sophisticated and feminine.

It adds an elegant touch to any outfit, from casual to dressed-up.

SFAMTIP ? Hit upon at My First Boutique, THE second hand shop in Lausanne which overflows with treasures (new, or, at least, in perfect conditions) at a cost chic defies all competition. With the current winter time cold, I can only recommend you go have a look at the boutique’s unique and warm ambiance, located Rue des Fontenailles 10 in Lausanne. It’s where I got mine from…

The first picture has been realized by William Wegman for the brand’s exhibition “Dogs In Coats” for its 50 years’ birthday in 2001

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