Leni Adam

We could almost say she was born in her parents’ jewelry and watch shop. Leni Adam, founder and designer of the brand which carries her name, is a member of the third generation of Adam family, which has led the “Adam Uhren Bijouterie” since 1935 in the heart of beautiful Olten.

After studying law, she decided to pursue her passion, completing her studies in the celebrated Central Saint Martins College of Art and Design in London and a separate course in Florence, and launched her own collections of sustainable jewellery, made in Switzerland with recycled 18K gold and hunted gems in the Swiss alps (sometimes with her dad too).… Read more

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SFAM Kaio Swim

The swimsuit choice can be quite a challenge. It definitely is one for us. From traille to bandeau, with points or frills, as well as sparkly ones, you already have to make a selection of the model you will wear all Summer long. Once selected (after many hours of reflexion, as, on top of that, you also have to choose the color), the piece also has to fit!… Read more

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SFAM Vanja Jocic

I’ve always loved vintage, and developed, in the base few years, an unconditional love for Audrey Hepburn and her chic and timeless style. After all, isn’t fashion an endlessly repetitive cycle?

We don’t see a lot of cloche hats nowadays, and it’s time for a change! It highlight any simple outfit, and gives a little mysterious I love.… Read more

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SFAM London Laureline

Your style in three words?
Classy, glamorous et feminine.

What are your must have in your closet?
Maxi dresses and midi skirts. Those two pieces became my favorite, as so comfortable and perfect for work in my professional universe, smart and artistic at the same time.

I love flower prints on my clothes. As well as being very feminine, these bucolic prints remind me of my childhood and tradition, revisited with a touch of modernity that brings a certain contrast to clothes.… Read more

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SFAM carrot cake

Carrot cake is a religion, isn’t it?

For this recipe, I took the best of both worlds… Swiss and America, because icing is LIFE. 😉


  • 300 gr. grated carrots
  • 200 gr. grounded almonds
  • 50 gr. walnuts
  • 80 gr. flour (I use spelt, but it’s optional if you want it gluten free)
  • a pinch of baking powder
  • a lemon, zest and juice
  • a pinch of cinnamon
  • a bit of ginger
  • 5 eggs
  • a pinch of Guérande salt
  • 200 ml.
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