2018 is already coming to an end.

Can you believe it?!?

A pinch in the heart. This year is amazing, we don’t want it to stop!

2018 was a crazy year, as it full of experiences and exciting.

We came into contact with the world of fashion by attending our first fashion show in Verona thanks to our precious partner Falconeri, then the HEAD fashion show in Geneva.… Read more “As Garance Doré says, look forward, not backward!”

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SFAM London Laureline

Your style in three words?
Classy, glamorous et feminine.

What are your must have in your closet?
Maxi dresses and midi skirts. Those two pieces became my favorite, as so comfortable and perfect for work in my professional universe, smart and artistic at the same time.

I love flower prints on my clothes. As well as being very feminine, these bucolic prints remind me of my childhood and tradition, revisited with a touch of modernity that brings a certain contrast to clothes.… Read more “Street style – Laureline in London”

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SFAM carrot cake

Carrot cake is a religion, isn’t it?

For this recipe, I took the best of both worlds… Swiss and America, because icing is LIFE. 😉


  • 300 gr. grated carrots
  • 200 gr. grounded almonds
  • 50 gr. walnuts
  • 80 gr. flour (I use spelt, but it’s optional if you want it gluten free)
  • a pinch of baking powder
  • a lemon, zest and juice
  • a pinch of cinnamon
  • a bit of ginger
  • 5 eggs
  • a pinch of Guérande salt
  • 200 ml.
Read more “THE carrot cake”
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SFAM Olga Corsini

We immediately loved Olga Corsini‘s straight talk and sparkling green eyes. It didn’t take us long to get that Olga has multi talents: jewelry expert and amazing designer, she became a passionnate entrepreneur. Born in Florence, she grew up in an artistic field between Rome and Tuscany. After studying in prestigious schools in Florence and Milan, Olga integrated famous Italian houses such as Bulgari and Gucci, before leaving for Paris to become a designer for Chaumet. Read more “Olga Corsini”

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